ALL projects will be graded on the following criteria:
Craftsmanship:
- The image looks finished and professional.
- There are no stray anchor points, reversed handlebars, awkward curves, too many anchor points and the anchor points are not placed in awkward places.
- The shapes are all closed and there are no unintentional “loose ends.”
- If there is a stroke, it looks professional is implemented well as part of the illustration.
- Any gradients are subtle and not distracting.
- The layers, groups and masks are organized well and named logically. The file could be used by another designer with no confusion.
- The document color mode is appropriate for the intended output (CMYK for print & RGB for screens)
- Fonts are outlined
Typography
- There are fewer than two fonts
- Multiple fonts contrast each other and do not conflict
- Typeface matches the mood of the intended concept
- Readable and legible
- Kerning, tracking & leading
- Not too close to the edge
- No tangents
- Not stretched or squished
- If the type has been manipulated, it retains a professional look
Concept
- Interesting and engaging
- The image clearly communicates the concept in a creative, memorable or clever way
- The concept is appropriate for the assignment (target audience, project objectives)